TL;DR
Get decor and gifts delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Interior designer Jeremiah Brent and rug and textile brand Loloi have launched Rhythms of Craft, a collection of more than 35 rugs and coordinating pillows. Its designs draw on architecture and history and use techniques ranging from hand-knotting to power-looming; the collection is available through Loloi and select online retailers.
Interior designer Jeremiah Brent and rug and textile brand Loloi have launched Rhythms of Craft, a collection featuring more than 35 rugs and a range of pillows. The designs translate architectural forms, art and historical references into floor and home textiles, with construction methods spanning hand-tufting, hand-knotting and power-looming.
The collection brings together Brent’s design perspective and Loloi’s experience in rug materials and construction. According to Design Milk’s report, the line includes sculptural silhouettes, carved details and geometric patterns. The pillows refer to embroidered linens of the past, while the rugs draw on references that include Mies van der Rohe, ancient Rome and Gothic stonework.
The pieces are made using several techniques and materials, including hand-tufted wool, hand-loomed blends, hand-woven jute and hand-knotted construction. The range also includes power-loomed designs intended for high-traffic areas. The report does not specify the full product count beyond saying the collection has more than 35 rugs, or provide a complete breakdown of materials and construction by design.
One featured pattern is Obelisk, which Brent and Loloi principal Cyrus Loloi both identified as a favorite. Loloi said its notched corners take inspiration from Art Deco architecture. Brent said he has used notched edges in stone, countertops and door frames, and described bringing the detail to a rug as a simple change that affects a room’s tone. The collection is available at loloirugs.com and select online retailers.
Architecture Translated Into Textiles
The collection illustrates how an established interior-design vocabulary can be adapted for furnishings made for everyday use. Instead of reproducing architectural forms literally, Brent’s designs carry details such as proportion, repetition and notched edges into rugs and pillows. That approach gives shoppers an option to bring architectural references into a room through textiles rather than built-in features or large-scale renovation.
The range of construction methods also makes the launch relevant beyond its visual style. Loloi says the collection includes power-loomed options for high-traffic areas alongside hand-crafted techniques. The source does not give performance testing or care details, so those practical qualities cannot be compared across individual designs from the available information.
For Loloi, the collaboration is also a way to offer a distinctive design direction in a crowded rug market. Cyrus Loloi said the company wanted to introduce something original and valued Brent’s ability to reinterpret architecture, art and history for contemporary living. That is the company’s stated rationale; the source does not provide sales data or evidence of customer response.
Popular right now
Dyson Ball Animal 3 Corded Upright Vacuum
Shark HydroVac MessMaster Corded Wet/Dry Vacuum, Mop & Self-Clean (WD161)
KitchenAid Artisan 5-Quart Tilt-Head Stand Mixer, Almond Cream
As an affiliate, we earn on qualifying purchases.
Brent’s References and Loloi’s Craft
Design Milk reports that Loloi approached Brent because it admired a style the company characterized as both grand and elegant, with warmth and history. The company described the partnership as a natural fit. The collaboration pairs that aesthetic with Loloi’s knowledge of textile production, using different techniques to realize the designs across rugs and pillows.
Brent described his starting point as architecture’s visual language. “I was particularly interested in the language of architecture and how something structural can be equally impactful when it becomes soft and tactile,” he said in the report. He added that he drew on “the lines, proportions, and repetition” and let those elements become something new through making. These comments explain the design intent, while the source does not provide a full account of the development process or the timeline for creating the collection.
The launch is not described as a limited release or a one-time event. The source says the collection is available through Loloi’s website and select online retailers, but does not list every retailer, the prices, or the availability of each design.
““I was particularly interested in the language of architecture and how something structural can be equally impactful when it becomes soft and tactile.””
— Jeremiah Brent, as quoted by Design Milk
Prices and Product Details Not Listed
The available report does not list prices, dimensions, color options or care instructions for the individual pieces. It also does not identify every retailer carrying the collection or clarify whether all designs are in stock. Although the collection includes several construction methods, the source does not map each technique to every rug or provide comparative durability information.
There are no sales figures, customer-response data or statements about future additions to the line in the source material. Loloi’s comments about the collection’s originality and fit with the market represent the company’s view, not independently measured market results.
Where Shoppers Can Find the Collection
The immediate next step for shoppers is to review the available designs through loloirugs.com and select online retailers. Retailer listings can provide current pricing, dimensions, construction details and stock information that are not included in the report. No further launch date, expansion plan or additional collection release has been announced in the supplied source material.
Key Questions
What is Rhythms of Craft?
Rhythms of Craft is a rug and pillow collection created by interior designer Jeremiah Brent with Loloi. Design Milk reports that it includes more than 35 rugs and a range of pillows.
What inspired the designs?
The collection draws on architecture, art and history, with references including Mies van der Rohe, ancient Rome, Gothic stonework and Art Deco details. Brent said he worked from architectural lines, proportions and repetition.
What materials and techniques are used?
The reported techniques include hand-tufted wool, hand-loomed blends, hand-woven jute, hand-knotting and power-looming. The source does not identify the construction method for every individual design.
Where is the collection available?
The collection is available at loloirugs.com and select online retailers. The report does not name every retailer or provide prices and stock information.
Source: design-milk.com
