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Matic has introduced the Serene, a robot vacuum the company says operates at 52 decibels while cleaning at full suction. It costs $1,695, and current Matic owners are expected to be able to request a paid hardware upgrade starting in early 2027.
Matic’s Serene robot vacuum is available now for $1,695, with the company saying it can clean at full suction while producing 52 decibels of noise. The new model is aimed at people who find conventional robot vacuums disruptive, and Matic says current owners will be able to request a paid hardware upgrade starting in early 2027.
Matic describes the Serene as three decibels quieter than its original vacuum while operating at maximum suction. The company compares its reported 52-decibel sound level with the hum of a refrigerator. That comparison is Matic’s description; the source report does not provide independent testing or explain the measurement conditions.
The Serene costs $200 more than the original Matic’s current price, according to the report. Matic cofounder and president Mehul Nariyawala told The Verge that the quieter sound is particularly noticeable on different floor surfaces. He said, “It’s very quiet on carpets, on hard surfaces; you mostly hear brush roll now.”
Aside from the new hardware, Nariyawala said the Serene is “exactly the same Matic.” It retains the company’s camera-based navigation and existing design, rather than introducing a different navigation approach or a new product format. The report does not detail the hardware changes responsible for the quieter operation.
Quieter Cleaning at Full Suction
Robot vacuums are often scheduled to clean while people are away, partly because their sound can interrupt work, conversation or relaxation at home. Matic is pitching the Serene as a way to run a cleaning cycle without making that trade-off. The key distinction in the company’s claim is that the lower noise level applies at full suction, not just in a reduced-power quiet mode.
The price may limit the appeal. At $1,695, the Serene is a premium-priced option, and its central selling point is a quieter operating experience rather than a substantially different set of functions. For buyers who avoid robot vacuums because of noise, that trade-off could matter; for others, the added cost may be difficult to justify without independent sound testing or more detail about cleaning performance.
The planned upgrade route also gives existing Matic owners a choice, but not a free one. Matic says owners will pay the difference between their original purchase price and the Serene’s $1,695 price. That means the amount varies by what an owner paid, and early buyers may face a sizeable bill for the hardware change.
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How Serene Fits Matic’s Line
The Serene follows Matic’s original robot vacuum rather than replacing its basic design and navigation system. The company’s pitch focuses on sound during cleaning: the report says many robot vacuums operate around 55 to 60 decibels in quieter modes, where suction is reduced, and around 70 decibels at full power. Those figures are presented in the source report as typical comparisons, not as results from a named standardized test.
Matic says the Serene is three decibels quieter than its original model, while preserving maximum suction. The source does not specify how the sound readings were taken, such as the distance from the vacuum, room conditions or floor type. Those details matter when comparing decibel figures, so the published numbers should be understood as reported claims rather than a direct independent comparison.
The report also notes that the original Matic’s price has changed since launch. It was initially sold for $1,095, while the Serene is now priced at $1,695. Under the announced upgrade plan, an owner who paid the original $1,095 price would owe $600 to reach the Serene price; the fee would differ for owners who bought at another price.
Sound Claims Await Test Details
The reported 52-decibel level and comparison with a refrigerator come from Matic’s product claims as reported by Digital Trends. The available material does not include independent measurements, a testing method, or results comparing the Serene and original Matic under identical conditions. It is also unclear whether the sound level remains consistent across floor surfaces and cleaning situations.
The source report does not explain which components were changed to reduce noise, provide technical specifications for the revised hardware, or give detailed cleaning-performance results. It also does not state the exact date in early 2027 when upgrade requests will open, how long processing may take, or whether availability will be limited by region or supply.
The upgrade price is tied to each owner’s original purchase amount, but the report does not spell out how Matic will verify purchase prices or handle other possible costs. Those details remain unconfirmed in the source material.
Owners Await Upgrade Details
The Serene is available now for $1,695, according to the report. People considering a purchase can compare that price with the original Matic’s current price, while keeping in mind that the published noise figure has not been accompanied by independent test results in the source material.
Existing Matic owners are expected to be able to request a hardware upgrade beginning in early 2027, paying the difference between their original purchase price and $1,695. Matic has not provided a more specific opening date or further process details in the material available. Owners will need those terms to determine the exact cost and timing for their device.
Key Questions
How much does the Matic Serene cost?
The Serene is listed at $1,695. The report says that is $200 more than the original Matic’s current price.
How loud does Matic say the Serene is?
Matic says the vacuum runs at 52 decibels at full suction, and compares the sound to a refrigerator’s hum. The source report does not provide independent testing details.
Can current Matic owners upgrade?
Matic says owners can request a paid hardware upgrade starting in early 2027. The price is the difference between what they paid for their original Matic and $1,695.
What is different about the Serene?
Matic says the Serene is three decibels quieter than the original while maintaining maximum suction. Nariyawala said it otherwise keeps the same design and camera-based navigation. The source does not detail the hardware changes.
Source: digitaltrends.com
